And to follow basic protocol, I'll give you my initial opinions on the figs. Granted, I'll probably buy they all up anyway when they hit store shelves... but some will be a priority buy.
Alien Queen: Okay, this one did kind of catch me off guard. Very similiar to AC, but it would be great for army builders wanting to make a lime green civilization. Plus, lovely purple!
Cowgirl: Interesting design, although I'm not a big fan of single hat + hair molds.
Santa: Well, we've seen dozens of Lego Santas before, but he looks to have a lot more detail to him.
Spanish Conquistador: A well designed historical fig, and I'm sure he'll be popular like the Gladiator and Roman. But still, you do know what Conquistadors did? Not necessarily a profession I would like to honor in Lego form.
Bulgarian: Luv the pretzel!
Red Cheerleader: Like I said, it's great to have an opposing team uniform, so I approve of the concept. And the hairpiece will be new in black, but it still looks kind of off on this fig.
Diver: Epic. So much better than that crazy guy from Series 1.
Football Player: HAH, he's supposed to represent America Football! Helmet looks like a reuse of the Hockey players, and although he doesn't have a real football, he looks cool. Now I wonder if future sports figs will get the new trophy in silver and bronze colors. (I believe that's a new mold... smaller than the ones that appeared in World Racers.)
Pirate: Okay, nice, but doesn't Lego do Pirates quite often?
Fairy: Nice. Love the wings. Still don't like that hairpiece, even in a new color.
Businessman: Kinda meh towards him personally. We get plenty of businessmen in Lego City.
Shakespeare Guy: Very nice detailing, not a theme I would've expected, but it looks nice.
Evil Robot: My least favorite. Doesn't feel like he brings anything new to the table. I'm sure he'll be great if you missed out on the first one tho.
DJ: I want that hair piece, if just to recreate a character representing my sign-off emote.
Man-bat: Dude, I totally wanted one of the brown ones in the Monster Fighter sets, but they only came in the expensive castle set. Now I have a chance to get the black one for cheap... super excited!
Skier: Probably my favorite fig. I love the pastel coloring, plus a skier is always cool to have. Looks more extreme than the first one.
Other thoughts? Now I have to figure out how to feel for each of them... some of them look like they might be tough to identify.