This is something I "discovered" a while ago, and it seems that it would be something rather interesting to post.

Link

The above link is the list of results that you get when you search books on Amazon.com. Yes, first you have the LEGO BIONICLE books sold through Scholastic, but there are way more results than that if you look further (like page 5 further). Amazon not only searches book titles, but excerpts from books as well. And if you look at those excerpts (click on "see more references to bionicle in this book"), you see that many authors have either spoken of, commented on, or included Lego Bionicle sets in a book of theirs in some way. It's pretty interesting to me, because it shows how many people out there are aware of this great toy line. Makes us feel like we're not so small.

Someone comparing Bionicle to Pokemon.

Someone commenting on the seemingly "uncanny" ability in little kids to assemble Logo sets with ease.

Bionicle...too violent?

Remember Andy Mac from '01?

Someone complimenting LEGO's approach to creating toys for kids.