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How LEGO Succeeds at Social Media

Started by Hapori Tohu , Apr 06 2018 07:07 AM

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#1 Hapori Tohu

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Heart of BZPower

16-July 01
3,917 posts

Posted Apr 06 2018 - 07:07 AM

It could be said that LEGO showed up a little late to the social media game compared to other companies, but they've made up a lot of ground in the past few years. Recently Lars Silberbauer, Senior Global Director at The LEGO Group, shared five of their secrets to success. It's interesting to get a behind the scenes look at the strategies and philosophies that drive their engagement online and have gotten them recognized for their efforts. Give it a read and let us know how you feel about the LEGO social media presence in the Talkback!

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