This semester, I am taking a class called Principles of Marketing. We have one major project due that was divided into three segments. We were told to choose a company we would want to do a situational analysis on. My group decided to analyse the LEGO Company. At this point in the semester, we are supposed to come up with some new product that LEGO could market efficiently.

It just so happens I am involved with a website full of members that are crazy for LEGO.

So, I'm going to crowd-source this.

If you could come up with a new line (like Harry Potter, Star Wars, etc.), set, or product (doesn't necessarily have to be a LEGO set, just LEGO related), what would you do?