But that's NAMES in Bionicle- That requires a check to make sure it's unused. Since Lego doesn't need to check for names like "Giant Squid", I doubt it will cost them much extra money to do themes for only half a year.

On the contrary, I believe Lego might know what they're doing. Unless someone is an avid fan, they are unlikely to buy every set even from their favorite theme. So Lego instead minimizes the number of sets per theme and MAXIMIZES the number of themes per year. Thus more people are buying fewer sets rather than only a few people buying every set in a theme. Few people will buy from all of their themes, but more people will buy from the themes that interest them. If two people had $45 each, but one liked Aqua Raiders and one liked Mars mission, each of them could buy $45 worth of the sets they liked. But if Mars Mission didn't exist, that person would be more likely to not get anything, and that $45 would stay in their pocket rather than going to Lego.

I probably just went WAY too in depth into that.

Maybe they aren't spending enough money.

-Omi

Maybe they aren't spending enough money.

 

-Omi

Are you implying that LEGO should focus their money more on better-selling themes, such as BIONICLE, EXO-FORCE, Star Wars, etc. instead of buying so many new themes?