Branding the Elements
I had some fun breaking down the elemental—or rather "environmental"—archetypes in BIONICLE and its predecessors from a visual and marketing perspective. Here's a rough table based on what I suspect were the most and least successful visual themes throughout the years:
Stand-alone:
- Volcanic
- Branded as "Fire" and "Lava"
- Dominant color: red
- Jungular—for lack of an actual word
- Branded as "(The) Jungle," "Swamp" and "Air"
- Dominant color: green
- Marine
- Branded as "Water" and "Sub"
- Dominant color: blue
- Subterranean
- Branded as "Earth," "Rock" and "Onyx"
- Dominant color: black
- Polar
- Branded as "Ice" and "Frost"
- Dominant color: white
- Barren
- Branded as "Stone," "Rock," "Sand," and "Dust"
- Dominant color: brown/yellow/orange/tan (strikingly inconsistent)
Supporting:
- Electric
- Attempted to a degree as stand-alone in the Slizer/Throwbots series (with Energy/Electro, Spark and Flare)
- Seen as an accompanying element in BIONICLE (with the Inika)
- Dominant color: purple/orange
- Urban
- Attempted to a degree as stand-alone in the Slizer/Throwbots (with City/Turbo, Judge/Jet and Blaster) and RoboRiders series (with Power)
- Seen as an accompanying element in BIONICLE (with the Toa Metru)
- Dominant color: yellow/teal
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