Is that Kreo?!

Is that Kreo?!

Whole new, separate line called "Construt Bots."

They should've just put it under the Kreo label, though...

There's also a Blitzwing (which is the other triple changer; Bee is too), OP, Megs, Ironhide, Starscream, Wheeljack, and Soundwave. There are four size classes total, with two figures in each so far.

It doesn't really remind me of Hero Factory. If anything the building system feels more like Duplo Toolo.

But hey, it's better than Kreo.

Wow. Did Hasbro win a lottery or something? How many Transformers lines are they running simultaneously at this point?

Previous questions are rhetorical, but dang.

It doesn't really remind me of Hero Factory. If anything the building system feels more like Duplo Toolo.

 

But hey, it's better than Kreo.

Most people on Transformers sites are calling it "Transformers x Bionicle," but that one I'm not seeing.

I'm guessing this is their response to TLG's constraction figures being a much better value than their current Transformers lineup. The correct response would be to stop selling their dinky little FOC and RID figures for 15+ dollars, but whatever.

Want.

I'm guessing this is their response to TLG's constraction figures being a much better value than their current Transformers lineup. The correct response would be to stop selling their dinky little FOC and RID figures for 15+ dollars, but whatever.

No surprise, Hasbro steals Lego's designers, then they steal Lego's business model, now they steal the constraction concept.

No surprise, Hasbro steals Lego's designers, then they steal Lego's business model, now they steal the constraction concept.

Now I'm not surprised ha!

It doesn't really remind me of Hero Factory. If anything the building system feels more like Duplo Toolo.

 

But hey, it's better than Kreo.

Well the whole shtick of the line is to mix and match armor, so I'm definitely seeing the parallels.

 

Most people on Transformers sites are calling it "Transformers x Bionicle," but that one I'm not seeing.

 

 

Really the main parallels to Hero Factory I see are the use of "beams" and "shells", but that's something BIONICLE also had to a great extent. And most of the shells and beams attach to each other by clips rather than ball cups or ball snaps. The only ball joints I see are where the limbs connect to the torsos and where the hands and feet connect to the limbs. Which is good, because if everything were based around the ball joint it would probably be infringing on TLG's patents on the Hero Factory building system.

No surprise, Hasbro steals Lego's designers, then they steal Lego's business model, now they steal the constraction concept.

While I have no doubt Hero Factory inspired these models, I wouldn't call it theft or even ripping off an idea. The concept of buildable action figures is very basic, and I'm not even sure TLG is the originator of it (certainly there were other figure-building kits even before BIONICLE, such as Bonz by Zolo, though the wacky critters those kits are desgined to build could hardly be called "action figures"). And the building system here is distinct from any LEGO has used.

So all of the new pics coming in from Toy Fair are really just enforcing the Hero Factory vibe for me.

All have an inner skeleton with armor attached at pretty much the same points.

Some even don't look terrible... But on the whole they don't appeal to me.