As he sat on his sinking Titanic brand boat, he realized why this company had such a bad reputation; if only he had gone with the Sink or Swim Boat Insurance, some of this might've been avoided. Like a Kodak camera, his day flashed before his eyes as the boat sank faster.

It had started with some Eggo waffles (no chocolate chips), Tropicana orange juice, and some Borden milk. Upon finishing his meal, he grabbed his Dell laptop, headed out the front door, and jumped onto his 10-speed Schwinn bicycle and road along the scenic mountain view and took it all in.

By the time lunch rolled around, he was in the mood for a Big Mac from his local McDonald's, a place he often went to relax and play his Nintendo DS.

Okay, so that story had no point that it could be called a story, but the rules of the game have changed. Once upon a time, advertisements were on billboards, radio, and television; now you can find them anywhere from movies, video games, and even books in the form of product placement.

What I find funny is the way I notice the things while I'm doing whatever: I actually notice the product placement, rather than the product's use itself. That is so not what the advertisers were going for. They're going for, "Hey, so-and-so has that: I want that."

Although, I must admit the KFC placement in Barnyard was pretty funny.

Note: This is in no way an endorsement of aforementioned products... except maybe McDonald's.

©1984-2006 Toaraga EAM