A child frowns as he looks around him. At the Lego convention his parents dragged him to, he sees many beautiful Lego sculptures of buildings, people, animals, and more. But none of them are Bionicle. So he is sad. His mom walks beside him trying to cheer him up with other Lego themes. He continues to wear a sad expression on his face as he notices none of them are remotely similar to Bionicle.

Giving up, his mother sits him down on a bench next to a man in a suit. He tells the boy that he's a Lego employee. The employee begins spinning a tale of heroes and villains, similar to Bionicle. Out of his briefcase he presents to the child a Lego set. It is similar to Bionicle but without the logo. Cradling it in his arms, the child becomes more and more intruiged by this Hero Factory as the employee explains how much better it'll be than Bionicle.

On his way out of the convention, he's rapidly explaining the story of Hero Factory to his parents, barely stopping for breath. The Lego employee smiles. He has completed what he was supposed to do. He's just sold a kid on the newest Lego line - Hero Factory.

From the looks of the talkback topic for the news article, all Bionicle fans should feel hate towards the outcome of this story.

(JK)