Basically, it's when games that feel like they only have a multiplayer for the sake of having a multiplayer, usually pressure from publishers, here's some examples.
Tomb raider 2013, Spec Ops The Line, assassins creed brotherhood, dead space 2, (cuz when I think of dead space, I think of killstreaks and respawn times...no it didn't have killstreaks.) batman Arkham origins, far cry 3, and Max Payne 3