The goal should basically be to captialize on nostalgia, while keeping the younger fans interested. If the models look interesting/ 'cool" enough, the kids will come. What could really help is being able to reel back in the old fans (which would be us). I have always thought that Lego should start to make at least a few teen/"young adult" lines so the issue of the general money stream of kids "growing out" can be delayed, although it may still be inevitable for many. If we we to try to reach for the older group, the sets would need to be more complex and have more functions (gears!), and the story could be more dark and intense. This can be done because Bionicle wouldn't be "that little kid toy", those who think that they are too cool too go near a bionicle, or those who fear bullying would not have such problems (although its no garuntee). The younger audience may enjoy the challenge. By no way am I saying that the younger audience should be excluded! Also, the whole line doesn't have to be adjusted for this. There is a happy medium somewhere. The sets of old could be revamped, to fit both groups needs. There could be two lines of sets, such as the Toa, and the "Mega-Titans". I feel Lego would have to broaden their audience if this were to work. It would take a monumental effort, but if the can be expanded then Bionicle will have many healthy years to come.
