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LEGO is looking for feedback from the community regarding the perception of sustainable materials and how you would see such a thing be applied to LEGO. Below are a few questions they've posed. If you have time to answer them, that would be awesome! First, please list what consumers can generally expect when a toy product is made of "sustainable materials". Kindly elaborate your answers and provide examples, if possible. The richer descriptions you provide, the more we know excatly what you mean! Secondly. please rank what is most important to consumers. Please motivate the ranking (1. = most important etc.) What characteristics of the LEGO experience are currently most important to consumers? For each characteristic, please describe excatly what it is about. The more explanation you provide, the better we understand your input. Secondly, please rank what is most important to consumers. Please motivate the ranking (1. = most important etc.) What characteristics of the LEGO experiences are relevant to consider when addressing "sustainable materails"? Rich descriptions and examples, please. Secondly, please rank what is most important to yconsumers. Please motivate the ranking (1. = most important etc.) Is there anything else you feel is important regarding Sustainable Materials that wasn´t covered in the questions above, that might help get a better view about the topic? Feel free to elaborate as much as you'd like on any of the questions and provide additional comments. The feedback is needed by noon on Tuesday, September 1st. Thanks!