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Toy Fair 2018: EverBlock


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EverBlock has an interesting problem at Toy Fair: their product is ideal for people to build furniture, interior spaces, trade show booths, etc, out of something that looks like giant LEGO pieces. Naturally, a few of the other vendors at Toy Fair already made their trade show booths entirely out of EverBlock pieces, so the EverBlock booth itself doesn't tend to stand out as much. Nevertheless, they impressed with a castle-themed booth that showed a television made out of the bricks, and they came ready to show off both their new cardboard-based folding bricks (for easy transport!) and the full breadth of their traditional product line (which has expanded to include a few detail elements).

 

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