Hello out there, Ptah here
I learned about Hasbro's Construct Bots a couple of weeks ago on Geekdads. The short of it is Transformers given a Hero Factory twist. 10 Autobots and Decepticons as buildable, posable action figures with parts you can mix and match.
I think Hero Factory with its longer history including the experience from Bionicle will mop the floor with the Construct Bots as far as sales go, but it got me thinking. If your favorite Hero had an alt-form to transform into what would it be?
Heroes with vehicles has been done: Furno and Stormer have cycles. Heroes with attachments will be out this year: see Surge and his jet pack. But what would see Breeze or Rocka or even the villains transforming into.