Adweek Analyzes LEGO's Rise to the Top
Posted Apr 17 2013 - 08:37 AM
Posted Apr 18 2013 - 07:42 AM
Well, I think the point they're trying to make is that they're in the business of toymaking, not storytelling. The only stories they tell are the ones that promote their toys, and they're not on any sort of mission to acquire their own TV network like Hasbro has done. Toys come first, entertainment media comes second.With that said, it is kind of a funny way of phrasing it, since building IS a sort of entertainment itself, at least as much as other interactive, hands-on entertainment like video games and board games.
I found the commentary that "Lego is not an entertainment company." amusing. As if building things isn't entertainment. Also, if Ninjago trips over that rule, then Bionicle smashed it to pieces and ran over it like no other.
Posted Apr 18 2013 - 02:03 PM
well at least it elevates them higher and higher above the clone brands you see everywhere...even if sometimes their practices can be questionable.
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