Cool topic. I got the Hero Factory info in the LEGO Club magazine, and it looked interesting, but I wasn't impressed with the toys. The Hero Recon Team looked cool, but I didn't jump on it, even though I made some models online (biggest Hero Factory regret!) Then I saw some reviews of the Breakout series by JangBricks (formerly known as Lego Jang). Those videos really impressed me, and I had my heart set on Black Phantom. Unfortunately, he was sold out when I went to the store, so I bought Breakout Furno instead. I liked him so much I went out and bought Jawblade the next week. It wasn't long before I found Black Phantom, and I've been collecting Hero Factory ever since. P.S. For Christmas last year a neighbor kid really wanted Black Phantom, but the set was going for $100+ on eBay and other places, so his grandparents couldn't buy it for him. I decided to give him my Black Phantom. It was a tough decision, but I felt good about it...until my son asked why I gave our Black Phantom away. Woops. He was so little I didn't even know he knew who Black Phantom was, but apparently he REALLY liked him. Fortunately, I found a used one 6 months later that was missing some pieces, bought the remaining pieces off Bricklink, and have Black Phantom once again. He is a great villain!