Hi Bink! I'm a little late to the party, but here are my two cents worth.
•What do you think of all the licenses LEGO has announced this year?
The more licenses that strengthen the brand, the better. Where LEGO might get into trouble is if they license too many 2nd (or 3rd, or nth) tier properties that dilute, rather than enhance, the brand.
•Do you strongly agree or disagree with any in particular? If so, why?
LEGO has a good formula in the video game space, but the more titles they release using that formula, the more they are going to get pounded by the video game press. Harry Potter might get a pass, but maybe not.
•Do you think LEGO has too many partners its licensing from?
Absolutely not, and here is why. Toys "R" Us, for example, almost always creates a space for licensed merchandise. There is no more room in the LEGO aisle(s) at TRU, but they love to stock those licensed merchandise shelves with LEGO products. Licensing not only buys more shelf space, but it also puts the product right up front where everybody will see it. Not everybody wanders into the LEGO aisle(s) of a TRU, Target, or WalMart every time they go shopping at those stores.
•If you disagree with a particular license, is it because you're not familiar with it, or because you think it will not make a good LEGO set?
Let me answer that with an example. When I first saw the "Avatar: The Last Airbender" sets from LEGO, I had never seen the TV show. I knew the title, but that was about it. ("Ben 10" falls into the same territory.) I personally consider most of the LEGO "Avatar" sets ugly (the look/style of "Avatar" was/is ill-suited to a LEGO license IMHO), and I don't think we ever bought one in our family. But somehow the LEGO sets piqued our curiosity, and we eventually purchased and watched the entire "Avatar" series on DVD. That licensing deal worked out really well for Nickelodeon; not so good for LEGO.