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LEGO Sentenced by German Federal Cartel Office


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In somewhat unexpected news, the German Federal Cartel Office has sentenced LEGO to pay a EUR 130,000 fine for pressuring retailers in north and east Germany to demand higher prices for a range of 20 products, mainly consisting of so-called "highlight articles". However, in case you were worried about the ethics of your favorite company, it turns out LEGO itself unveiled this maladministration in an internal investigation, has already drawn organizational and personnel conclusions and cooperated with the Cartel Office during the investigation. LEGO has announced not to proceed against the fine. Sure, maladministration may always occur in a larger company, but it takes an outstanding set of corporate ethics to stand up to it and face it with honesty, proving once again that our trust in The LEGO Company seems justified.

 

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Good. LEGO needs to pay for its unnecessarily high prices. 

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Steam Name: Toa Hahli Mahri. Xbox Live Gamertag: Makuta. Minecraft Username: ThePoohster.

Wants: 2003 Jaller (from Jaller and Gukko), Exo-Toa, Turaga Nuju, Turaga Vakama, Shadow Kraata, Axonn, Brutaka, Vezon & Fenrakk, Nocturn, ORANGE FIKOU.

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To be fair, though, LEGO has got good quality products... I mean, a small Transformers figure over here is the same price as a big Toa. Honestly, I think LEGO's prices are fairly good with the exception of licensed themes. And even then, those are licensed themes; so what do you expect? But that's just my opinion.

 

It's nice to know that in the end, they were able to get out of such a tricky situation. They know what they're doing.

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proving once again that our trust in The LEGO Company seems justified.

 

 

I haven't trusted Lego since they cancelled Bionicle in 2010.  :censored:

 

If they hadn't cancelled Bionicle back then, then I strongly doubt it'd still be around today, or have any likelihood of coming back. Nothing good would have come of running it into the ground.

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proving once again that our trust in The LEGO Company seems justified.

 

 

I haven't trusted Lego since they cancelled Bionicle in 2010.  :censored:

 

If they hadn't cancelled Bionicle back then, then I strongly doubt it'd still be around today, or have any likelihood of coming back. Nothing good would have come of running it into the ground.

 

That makes no sense. Constraction hasn't been cancelled,I really doubt casual consumers see a massive difference between Bionicle and Hero Factory. There's no reason Bionicle couldn't have been retooled enough to remain fresh and sustainable up to this point without the official formality of a cancellation. If you meant Bionicle exactly in the state it was when it had been cancelled, with the convoluted Bara Magna whatever story and such, then I agree that that would have been unsustainable. But keeping the brand around alone wouldn't have prevented them from making basically the same changes they did anyway to keep constraction going (they could have basically tweaked Hero Factory to be a soft reboot of Bionicle, etc).

 

(FYI I don't oppose the cancellation really, something needed to change, I just think it didn't NEED to include changing the brand).

Edited by Toa Zaz
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Thank you, BZPower staff. In the past, I wish I showed more appreciation for all that you do. From one Bionicle fan to another, thank you.

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proving once again that our trust in The LEGO Company seems justified.

 

 

I haven't trusted Lego since they cancelled Bionicle in 2010.  :censored:

 

If they hadn't cancelled Bionicle back then, then I strongly doubt it'd still be around today, or have any likelihood of coming back. Nothing good would have come of running it into the ground.

 

That makes no sense. Constraction hasn't been cancelled,I really doubt casual consumers see a massive difference between Bionicle and Hero Factory. There's no reason Bionicle couldn't have been retooled enough to remain fresh and sustainable up to this point without the official formality of a cancellation. If you meant Bionicle exactly in the state it was when it had been cancelled, with the convoluted Bara Magna whatever story and such, then I agree that that would have been unsustainable. But keeping the brand around alone wouldn't have prevented them from making basically the same changes they did anyway to keep constraction going (they could have basically tweaked Hero Factory to be a soft reboot of Bionicle, etc).

 

(FYI I don't oppose the cancellation really, something needed to change, I just think it didn't NEED to include changing the brand).

 

 

The way I saw it, the cancellation was largely for the sake of the casual consumer who would see the large "Hero Factory" label and not immediately associate it with Bionicle. The official press release talked a lot about Bionicle being "inflexible" as a property (at least in its current state).

 

On the topic of the fine, this was one of the most interesting news stories I've seen in a while. It is pretty scary how much brand loyalty we all have though  :P

Mantax can win connect four in three moves.

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I think that LEGO saw that BIONICLE's story was... just degrading truthfully, combined with sets starting to sell less and less (part of me suspects the Inika build, truthfully, because of how samey it was and just because the sets weren't appealing as much as they could at the time). In the end, they put it on hiatus, and created Hero Factory, a theme that lasted five years and gave BIONICLE... a clean slate when it returned. 

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