My impression while watching the trailer:
 
"Hmm, you know what? I might actually get some hype from this trai-- oh, really? Nope, there it goes. Still no hype."

Takuma Nuva

I feel like they are downplaying it in the trailers so that people don't go in with crazy high expectations, and then being disappointed when the film ends.

JJ's secrecy is a little annoying right now though. I just want to know what happened in between 6 and 7!

I feel like they are downplaying it in the trailers so that people don't go in with crazy high expectations, and then being disappointed when the film ends.

To me it seemed like the trailer's blatant appeal to nostalgia was doing the exact opposite of downplaying things... and to be honest I thought it was a little much.

Besides, there will probably be at least two other full trailers released before December. There's more than enough time for people's expectations to be skyrocketed to unrealistic heights.... or be completely tempered. I'm honestly not sure which.

Obligatory . 

I honestly have zip in the expectation department going into that film. I want to see it on the big screen because JJ and Star Wars are famous for there big flashy big scenes which are going to be better in HD.

too late, already too hyped, bye see you in december

I, for one, loved it to bits and I'm so so so excited

The hype train is making a comeback.

Quick, someone replace Peter Parker's face with George Lucas'.

My impression while watching the trailer:

 

"Hmm, you know what? I might actually get some hype from this trai-- oh, really? Nope, there it goes. Still no hype."

Takuma Nuva

This was my reaction as well. I find myself wanting to get hyped, but... nothing yet.

Well, I for one was hyped. If nothing else, the trailer felt like Star Wars—and it did the almost unthinkable by making me care about it the same way I had cared about Star Wars back when I was a kid. It just feels right.

No telling, at this point, whether or not the movie as a whole will deliver. But before this trailer I was somewhat ambivalent to the movie, and after I watched it I'm actively looking forward to the movie's release.