• What do you think of all the licenses LEGO has announced this year?
• Do you strongly agree or disagree with any in particular? If so, why?
• Do you think LEGO has too many partners its licensing from?
• If you disagree with a particular license, is it because you're not familiar with it, or because you think it will not make a good LEGO set?

1. They seem pretty awesome.

2. I disagree with Ben 10 and Cars. They're just to childish for me. I strongly agree with Lego Rock Band and Prince Of Persia. Both awesome themes, in my opinion.

3. Nope, not at all

4. Because it probably won't make a good set

You do know that LEGO is a toy line for children, right?

1.What do you think of all the licenses LEGO has announced this year?

2.Do you strongly agree or disagree with any in particular? If so, why?

3.Do you think LEGO has too many partners its licensing from?

4.If you disagree with a particular license, is it because you're not familiar with it, or because you think it will not make a good LEGO set?

1. I don't really mind about the licenses, I am a big fan of Disney, I don't play RockBand, but Guitar Hero, I'm not so much into Harry Potter, and I love Ben 10.

2. I strongly agree with the Ben 10. Not only for being a fan, but because it amazes me how much merchandise is sold in a place like Venezuela, and the US when I travel there. Plus, it'll get smaller kids also into LEGO, which is a plus.

3. Not at all.

4. Don't disagree with any.

Well, other than Star Wars and Indiana Jones, I've never really cared about licenced themes. Although I've never seen that show and I probably won't buy the sets, I know that many younger kids like it, which makes these sets and the Disney sets a potentially good marketing idea.

I am going to wait and see these sets before I give my judgement.

What do you think of all the licenses LEGO has announced this year?

They look pretty good, though I don't know much about some of them.

Do you strongly agree or disagree with any in particular? If so, why?

Not really. Again I don't know much about them, so why should I complain about them?

Do you think LEGO has too many partners its licensing from?

No, the more partners Lego has the better it will become.

If you disagree with a particular license, is it because you're not familiar with it, or because you think it will not make a good LEGO set?

I don't disagree with any.

I'll just say this; I have heard some people saying they would quit Lego because of some of the new licenses. I just think that's silly.

First off, they haven't seen the sets.

Second, I don't see why people can't just say "I'm not interested, but this license looks popular so it's a good thing for the company, and in turn is good for the themes or licenses that I like."

Basically they are unable to separate there opinion with what is good for Lego. As you said.

What do you think of all the licenses LEGO has announced this year?

Some of them are good, i'm looking forward especially to Prince of Persia

Do you strongly agree or disagree with any in particular? If so, why?

Ben 10, and the Disney ones. Does disney really need another Publicity thing?

Do you think LEGO has too many partners its licensing from?

Not really, however, i think Lego should find a few that give them real epic storylines to create sets from, and stick to them. I'd like to see Lord of The Rings sets. (Come on lego, you know you wanna make them too!)

If you disagree with a particular license, is it because you're not familiar with it, or because you think it will not make a good LEGO set?

It's cause i don't think it'll make a good set. Ben 10 should stay with it's own toy line.... really, how much can Lego use to make sets? OK, i see.... the rust bucket, and..................... yeah.

•What do you think of all the licenses LEGO has announced this year?

Seems like a few too many for one year, in my opinion.

•Do you strongly agree or disagree with any in particular? If so, why?

Not particularly. I generally don't buy much outside of bionicle unless the sets have sweet bionicle-or-technic-compatible pieces.

•Do you think LEGO has too many partners its licensing from?

Yes. Personally, I think they should just stick with one or two. But hey, if all the lines sell well that means more money for lego, which is a good thing.

•If you disagree with a particular license, is it because you're not familiar with it, or because you think it will not make a good LEGO set?

Admittedly, I'm unsure how the designers will present Toy Story characters, in that they are already based on existing types of toys.

Still want Nintendo based sets or stuff from other videogames

I think lego Legend of Zelda would be a good thing. Or maybe metroid. Mmm.... lego meta ridley....

Hi Bink! I'm a little late to the party, but here are my two cents worth.

•What do you think of all the licenses LEGO has announced this year?

The more licenses that strengthen the brand, the better. Where LEGO might get into trouble is if they license too many 2nd (or 3rd, or nth) tier properties that dilute, rather than enhance, the brand.

•Do you strongly agree or disagree with any in particular? If so, why?

LEGO has a good formula in the video game space, but the more titles they release using that formula, the more they are going to get pounded by the video game press. Harry Potter might get a pass, but maybe not.

•Do you think LEGO has too many partners its licensing from?

Absolutely not, and here is why. Toys "R" Us, for example, almost always creates a space for licensed merchandise. There is no more room in the LEGO aisle(s) at TRU, but they love to stock those licensed merchandise shelves with LEGO products. Licensing not only buys more shelf space, but it also puts the product right up front where everybody will see it. Not everybody wanders into the LEGO aisle(s) of a TRU, Target, or WalMart every time they go shopping at those stores.

•If you disagree with a particular license, is it because you're not familiar with it, or because you think it will not make a good LEGO set?

Let me answer that with an example. When I first saw the "Avatar: The Last Airbender" sets from LEGO, I had never seen the TV show. I knew the title, but that was about it. ("Ben 10" falls into the same territory.) I personally consider most of the LEGO "Avatar" sets ugly (the look/style of "Avatar" was/is ill-suited to a LEGO license IMHO), and I don't think we ever bought one in our family. But somehow the LEGO sets piqued our curiosity, and we eventually purchased and watched the entire "Avatar" series on DVD. That licensing deal worked out really well for Nickelodeon; not so good for LEGO.

Never too late to play - thanks for the comments, I appreciate them!

- Bink

Hi Bink! I'm a little late to the party, but here are my two cents worth.

 

•What do you think of all the licenses LEGO has announced this year?

 

The more licenses that strengthen the brand, the better. Where LEGO might get into trouble is if they license too many 2nd (or 3rd, or nth) tier properties that dilute, rather than enhance, the brand.

 

•Do you strongly agree or disagree with any in particular? If so, why?

 

LEGO has a good formula in the video game space, but the more titles they release using that formula, the more they are going to get pounded by the video game press. Harry Potter might get a pass, but maybe not.

 

•Do you think LEGO has too many partners its licensing from?

 

Absolutely not, and here is why. Toys "R" Us, for example, almost always creates a space for licensed merchandise. There is no more room in the LEGO aisle(s) at TRU, but they love to stock those licensed merchandise shelves with LEGO products. Licensing not only buys more shelf space, but it also puts the product right up front where everybody will see it. Not everybody wanders into the LEGO aisle(s) of a TRU, Target, or WalMart every time they go shopping at those stores.

 

•If you disagree with a particular license, is it because you're not familiar with it, or because you think it will not make a good LEGO set?

 

Let me answer that with an example. When I first saw the "Avatar: The Last Airbender" sets from LEGO, I had never seen the TV show. I knew the title, but that was about it. ("Ben 10" falls into the same territory.) I personally consider most of the LEGO "Avatar" sets ugly (the look/style of "Avatar" was/is ill-suited to a LEGO license IMHO), and I don't think we ever bought one in our family. But somehow the LEGO sets piqued our curiosity, and we eventually purchased and watched the entire "Avatar" series on DVD. That licensing deal worked out really well for Nickelodeon; not so good for LEGO.