Hapori Tohu Posted February 23, 2015 Share Posted February 23, 2015 I'll blame Toy Fair for why we missed this a week or so ago when it happened, but it looks like LEGO has been pushing Ninjago in the UK in a very big way, literally. As The Drum reports, LEGO recently worked with a PR company to project an image of Jay, Kai, Lloyd, and Cole on the side of England's famous White Cliffs of Dover. To give you a sense of scale, the cliffs reach up to over 350 feet high; those were four giant minifigures! View the full article Quote News Forums Q&A Link to comment Share on other sites More sharing options...
Toa Smoke Monster Posted February 23, 2015 Share Posted February 23, 2015 How can the Ninja be secretive if giant images of them are shown on the sides of cliffs? Joking aside, this is a really cool way to promote Ninjago to the UK. Maybe Lego will do something simular with Bionicle one day. 2 Quote Everyone is one choice away from being the bad guy in another person's story. Link to comment Share on other sites More sharing options...
Nidhiki of the Shadows Posted February 23, 2015 Share Posted February 23, 2015 Joking aside, this is a really cool way to promote Ninjago to the UK. Maybe Lego will do something simular with Bionicle one day.That would be awesome! This is a really nice promotional method. Must have been impressive to look at! -NotS Quote Link to comment Share on other sites More sharing options...
Wazdakka Posted February 23, 2015 Share Posted February 23, 2015 Cool promotion. Quote Steam Name: Toa Hahli Mahri. Xbox Live Gamertag: Makuta. Minecraft Username: ThePoohster.Wants: 2003 Jaller (from Jaller and Gukko), Exo-Toa, Turaga Nuju, Turaga Vakama, Shadow Kraata, Axonn, Brutaka, Vezon & Fenrakk, Nocturn, ORANGE FIKOU.I got rid of my picture, are you happy? Link to comment Share on other sites More sharing options...
fishers64 Posted February 24, 2015 Share Posted February 24, 2015 (edited) This is marketing gone too far, even if it is my favorite toy company. Yeesh. Edited February 24, 2015 by fishers64 Quote Hero Factory RPG | Bionicle Mafia XXIX: Storyline & Theories Link to comment Share on other sites More sharing options...
Vorahk1Panrahk2 Posted February 24, 2015 Share Posted February 24, 2015 (edited) It's odd, certainly... but kind of cool, I guess? If anything I now have another excuse to google images of the White Cliffs of Dover. One day I'll visit them! Edited February 24, 2015 by Vorahk1Panrahk2 Quote BZPRPG Profiles Link to comment Share on other sites More sharing options...
Ballom Nom Nom Posted February 24, 2015 Share Posted February 24, 2015 Certainly one of the stranger marketing ploys I've seen. I wonder if it pays off for TLG at all. ~B~ Quote Link to comment Share on other sites More sharing options...
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