Hapori Tohu Posted February 23, 2015 Share Posted February 23, 2015 The LEGO Group continues to come out on top in many categories following a very successful year no doubt helped by The LEGO Movie. LEGO has knocked Ferrari out of the top spot for the world's most powerful brand, according to annual research by strategy consultancy Brand Finance. Looking at brand and financial factors, LEGO proves itself through its familiarity, promotion, staff satisfaction and more. All the details can be found in an article from Marketing Magazine. Of course, we already knew most of this being loyal fans ourselves, no? View the full article 3 Quote News Forums Q&A Link to comment Share on other sites More sharing options...
Rooster Nui Posted February 23, 2015 Share Posted February 23, 2015 Well, this has actually surprised me. I never thought Lego would become so powerful, so quickly. They've definitely gotten their game up now. Quote Link to comment Share on other sites More sharing options...
Toa Smoke Monster Posted February 23, 2015 Share Posted February 23, 2015 When I first saw the headline, I thought it said 'Lego picks worlds most powerful band.' Anyways, its great that Lego keeps topping so many categories. Who knows what the next one will be. 1 Quote Everyone is one choice away from being the bad guy in another person's story. Link to comment Share on other sites More sharing options...
Wazdakka Posted February 23, 2015 Share Posted February 23, 2015 Pretty cool, congratulations to LEGO. Quote Steam Name: Toa Hahli Mahri. Xbox Live Gamertag: Makuta. Minecraft Username: ThePoohster.Wants: 2003 Jaller (from Jaller and Gukko), Exo-Toa, Turaga Nuju, Turaga Vakama, Shadow Kraata, Axonn, Brutaka, Vezon & Fenrakk, Nocturn, ORANGE FIKOU.I got rid of my picture, are you happy? Link to comment Share on other sites More sharing options...
Pohatu: Uniter of Stone Posted February 23, 2015 Share Posted February 23, 2015 The next step: making Bionicle-themed exo suits for rescue and military purposes. 3 Quote I HATE SCORPIOS ~Pohatu Master of Stone, 2015 Link to comment Share on other sites More sharing options...
masterchirox580 Posted February 23, 2015 Share Posted February 23, 2015 The next step: making Bionicle-themed exo suits for rescue and military purposes.Then getting into politics and crushing the clone brands. 1 Quote It's time to move on. Link to comment Share on other sites More sharing options...
Bambi Posted February 23, 2015 Share Posted February 23, 2015 4 Quote [my blog] [custom emotes] Link to comment Share on other sites More sharing options...
Ballom Nom Nom Posted February 24, 2015 Share Posted February 24, 2015 Wow. I'm surprised to hear this, to be honest, but congrats to Lego nevertheless! I wish the article had explained why Lego came out on top, though. ~B~ 1 Quote Link to comment Share on other sites More sharing options...
Adventurer Posted February 24, 2015 Share Posted February 24, 2015 Wow. I'm surprised to hear this, to be honest, but congrats to Lego nevertheless! I wish the article had explained why Lego came out on top, though. ~B~ From what I've heard a large part of the rating comes from consumer trust, brand loyalty etc... Which TLC excels at so not too surprising on those fronts. Combine that with the branching out into other industries it makes a decent bit of sense IMO. 1 Quote Credit to Pohuaki for the awesome banner! Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.