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BioBuddi Calls Out LEGO, Hasbro, and Mattel


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10 replies to this topic

#1 Offline Hapori Tohu

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Posted Nov 05 2018 - 03:09 PM

It looks The LEGO Group's plan to switch to an environmentally-friendly plastic by 2030 isn't fast enough for some. In a story over on ToyNews, it seems the Dutch company BioBuddi feels that the big three need to get their act together or else they will find themselves playing catch up. I don't necessarily agree with everything in the article, but it's certainly an interesting read. BioBuddi seems to think consumers will put environmentally-friendliness above other considerations such as price and quality, but from what I've seen many AFOLs want their bricks to behave the same as they have since the late 50s. Let us know how you feel in the Talkback!

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#2 Offline CHTrilogy

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Posted Nov 05 2018 - 06:21 PM

Well, we do produce too much plastic right now as it is...


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#3 Offline Lenny7092

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Posted Nov 06 2018 - 02:42 AM

Well, some Lego products are expensive unnecessarily. I mean, look at the Bionicle G2 sets and Lego Dimensions packs (probably a reason why they are cancelled). Talk about paying a lot of bucks for them. Lego should decrease the prices by like 30%-50% to make things sounds more promising. Buyers would have less hard time if that could happen.

This isn’t the first time we talked about Lego’s money problems lately. Last year, Lego’s money problems happened since The Lego Ninjago Movie. This probably led to budget issues, which caused the cancellations of some great and successful themes in this decade that could’ve continued. I mean, look at the quality of Bionicle, Hero Factory, Nexo Knights, Legends of Chima, Mixels (the media promoting the sets), Lego Atlantis, Lego Clutch Powers, Lego City Undercover, Lego Monster Fighters, Lego Pharoah’s Quest, Lego Alien Conquest, Lego Galaxy Squad, Lego Dimensions, and the constraction category. They were doing good so far and then they seem to get mixed-to-negative reviews and then they ended and cancelled, and Lego never mentioned any futures about them or re-continuations from them. It’s like Thanos from Avengers: Infinity War in this year erased them out of existence.:(

Well, we only have some great and successful stuff, like Ninjago, Star Wars, DC Super Heroes, and Marvel Super Heroes, nowadays. That’s a few.

Man, Lego gotta think about its budget and increase it somehow, because things ain’t looking as good as the last decade.:(

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I like Lego, Bionicle, and Hero Factory!:)

#4 Offline Noble Tehurye

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Posted Nov 06 2018 - 08:41 AM

This is corporate warfare, plain and simple. Biobuddi doesn't care if Lego is sustainable. Why would they? They're a rival company! I mean Biobuddi makes ripoff Duplos for crying out loud!

 

No. Biobuddi knows that Lego is having budget troubles as is. They know that product prices are rising. Increasingly, new Lego sets are moving out of reach of economy buyers. They know that if Lego panics, feeling compelled by some "standard" or "expectation", they'll ruin themselves trying to match this "sustainability" standard. 


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#5 Offline CyclonatorZ

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Posted Nov 06 2018 - 08:46 AM

I understand the need for environmentally friendly products, but Biobuddi is delusional if they think consumers - especially American consumers - are going to push for that over affordability and quality. Even more so if they think they have a chance to take some of Lego's marketshare solely because of this - for god's sake, the only bricks Biobuddi manufactures are a duplo clone. Tell me when they have a monster hit theme comparable to Nijnjago that uses System-styled pieces, and I might be more inclined to believe them, but I expect they never will.

 

Well, some Lego products are expensive unnecessarily. I mean, look at the Bionicle G2 sets and Lego Dimensions packs (probably a reason why they are cancelled). Talk about paying a lot of bucks for them. Lego should decrease the prices by like 30%-50% to make things sounds more promising. Buyers would have less hard time if that could happen.

This isn’t the first time we talked about Lego’s money problems lately. Last year, Lego’s money problems happened since The Lego Ninjago Movie. This probably led to budget issues, which caused the cancellations of some great and successful themes in this decade that could’ve continued. I mean, look at the quality of Bionicle, Hero Factory, Nexo Knights, Legends of Chima, Mixels (the media promoting the sets), Lego Atlantis, Lego Clutch Powers, Lego City Undercover, Lego Monster Fighters, Lego Pharoah’s Quest, Lego Alien Conquest, Lego Galaxy Squad, Lego Dimensions, and the constraction category. They were doing good so far and then they seem to get mixed-to-negative reviews and then they ended and cancelled, and Lego never mentioned any futures about them or re-continuations from them. It’s like Thanos from Avengers: Infinity War in this year erased them out of existence. :(

Well, we only have some great and successful stuff, like Ninjago, Star Wars, DC Super Heroes, and Marvel Super Heroes, nowadays. That’s a few.

Man, Lego gotta think about its budget and increase it somehow, because things ain’t looking as good as the last decade. :(

 

Themes like Atlantis, Monster Fighters, and Pharoah's Quest were never meant to last more than one or two years. The only one that outright had a wave canceled as far as we know, was Alien Conquest. Regardless, they're not considered everegreen like Ninjago, so their short run has nothing to do with sales.


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#6 Offline Noble Tehurye

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Posted Nov 06 2018 - 09:12 AM

Really, that's the thing: Biobuddi has convinced themselves that people will pay more ad infinitum for "environmentally friendly" products. Eventually the price catches up with reality, and people won't care if the product is "Eco" when they can't afford it.

 

I mean eco-friendly products are fine, nothing wrong with buying sustainable, but we have to deal with the reality that they cost more. More money means less that you can buy. Or you earn more money. Which means you work more. Which means using more resources. Which means a cost to the environment.


Edited by Noble Tehurye, Nov 06 2018 - 09:13 AM.

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#7 Offline Toa Jaxus

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Posted Nov 06 2018 - 04:02 PM

Barring being a currently more environmental product than Lego or the others, why should anyone buy Biobuddi? I know they mean well and I wish them well, but right now they don't have really anything going for them except for a gimmick  and some pseudo-duplo.


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#8 Offline Pohaturon

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Posted Nov 06 2018 - 06:48 PM

Isn't Lego doing arguably the most to achieve sustainability from the biggest toy companies out there? Sure, maybe they're not quite at the peak of eco-friendliness, but if you want to maintain a facade of this being anything other than a thinly veiled attempt to undermine a competitor (not even, considering how colossally Lego outpaces BioBuddi - I haven't even heard of them before now), then maybe poke at the companies not even trying to achieve sustainability instead of the industry leader in this regard? 

 

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#9 Offline Toa Jaxus

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Posted Nov 07 2018 - 04:03 AM

Most likely because their largest direct competitor is Lego, even with Mattel's Mega Blocks or Hasbros Kre-O aren't as well known or have as large a market share of the toy block market as Lego.  In reflection, this is likely an attempt to boost their image and make themselves seem larger to potential customers. Not sure if it's going to work though.


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#10 Offline Noble Tehurye

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Posted Nov 07 2018 - 02:24 PM

Exactly. Lego's advances in sustainable technique have made headlines. It's no secret that the company is really moving in that direction.

 

No, Biobuddi is simply trying to put the heat on, make it seem like they aren't doing enough. You can't go 100% "green" overnight (to karzahni with it my humble opinion is that you can't go 100% "green" at all but I digress  :P ) and Biobuddi knows it. They're both trying to make Lego look bad, and get Lego to rush to repair a nonexistent problem with their own brand image.


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#11 Offline A Frozen Catgirl

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Posted Nov 07 2018 - 07:42 PM

The Dutch outfit BioBuddi is looking at strong growth in the US, the EU and increases in the UK

 
Why do I get the feeling that that's just a load of horse manure?


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