I get that you're saying a strong storyline would help it gain ground and a fan following, but moving forward from the present, I just don't think a third reboot is going to get people on board. G1 has run its wonderful course and cutting off G2 now would just make people scratch their heads about this top-tier writer ground-up plan. The sad reality is that Lego, this time around, isn't pushing Bionicle as its most powerful theme — they haven't prioritized it. G1 has been laid to rest and I think its power lies in its nostalgia factor and quasi-obscurity. Generally speaking, what Lego has done with the Ninjago theme is very similar to G1 Bionicle: consistent characters, seemingly weirder and weirder villains, and a character-centered storyline. Kids will buy sets for cool factor as they always will, but they tend to have some knowledge of the characters, too. But Lego really can't bring back one of their old big bang themes with the intention of reproducing it on the same scale.