"Kulta the Skull Grinder vs. Ekimu the Mask Maker" is a very long name for a LEGO set of its type. And, yes, they do that for playlets, not figures. "Battle for the Mask of Creation" would imply a large playlet, not a two-figure pack. Not only that, it wouldn't address the gripes over "generic" names, just replacing an English character description with an English event description. That's got nothing on Viking Double Catapault versus the Armoured Ofnir Dragon