Hapori Tohu Posted February 19, 2016 Share Posted February 19, 2016 Disney has dethroned LEGO as the world's most powerful brand, according to this year's rankings by brand strategy and valuation consultancy Brand Finance. A lot of this is chalked up to the surging popularity of Star Wars media and merchandise in the wake of the movie Star Wars: The Force Awakens. However, LEGO still maintains a strong number two position in the new rankings, and no other toy brands were within the top ten. Follow the link above to read more about Brand Finance's methodology and how other brands fared. View the full article Quote News Forums Q&A Link to comment Share on other sites More sharing options...
Trijhak Posted February 19, 2016 Share Posted February 19, 2016 Well, still somewhat benefits LEGO, doesn't it? What with LEGO Star Wars, LEGO Marvel, and whatever other things Disney somehow owns. Quote On Bota Magna, everything is about to fall apart. Link to comment Share on other sites More sharing options...
Toa Imrukii Posted February 19, 2016 Share Posted February 19, 2016 I don't get how this unseats LEGO as the worlds most powerful brand, it doesn't make any sense. Lets just hope that in the future LEGO can become the worlds most powerful brand again, they have BIONICLE which is really popular and overall well liked and respected by most, much like Disney's icons and themes, so I think that in due time LEGO can get back on their feet, after all, these bigger brands (like Disney) can't stay standing forever, can they? Quote Quote: "Love has no fear, and no vengeance." | :i: | Andekas ⴳ A RUDE AWAKENING - A BIONICLE G1 Continuation and Video Game Project (ARTIST AND CONCEPTUALIST) | I am an ENFP, that is my Personality. Check Out Makuta Teridax: Reaper of Darkness | Check out my Taknuva Stars MOC | ⴳ Link to comment Share on other sites More sharing options...
fishers64 Posted February 19, 2016 Share Posted February 19, 2016 Disney has dethroned LEGO as the world's most powerful brand, according to this year's rankings by brand strategy and valuation consultancy Brand Finance. A lot of this is chalked up to the surging popularity of Star Wars media and merchandise in the wake of the movie Star Wars: The Force Awakens. Except that Lego made the Force awakens sets, so not sure how this works. The companies practically have a collaborative relationship at this point. Quote Hero Factory RPG | Bionicle Mafia XXIX: Storyline & Theories Link to comment Share on other sites More sharing options...
Aanchir Posted February 20, 2016 Share Posted February 20, 2016 Disney has dethroned LEGO as the world's most powerful brand, according to this year's rankings by brand strategy and valuation consultancy Brand Finance. A lot of this is chalked up to the surging popularity of Star Wars media and merchandise in the wake of the movie Star Wars: The Force Awakens.Except that Lego made the Force awakens sets, so not sure how this works. The companies practically have a collaborative relationship at this point. A collaborative relationship doesn't mean the brands are equally powerful. And while LEGO Star Wars brand could be considered a part of both brands, Star Wars as a whole is not. Quote Latest MOC: PAIGE (Prototype Artificial Intelligence, Gynoid Expression) Link to comment Share on other sites More sharing options...
Banana Gunz Posted February 20, 2016 Share Posted February 20, 2016 Doesn't bother me honestly. I doubt LEGO is hurting in any way from money, product quality, to brand recognition (well, at least not more than usual with some parents ). Besides, I love Disney, especially with Star Wars and The Force Awakens. I doubt anyone needs proof from some ranking or statistic to know that we love LEGO, and I doubt it'll affect them in any way so it's of any concern, and it probably only would be if set quality or prices started changing from it (which is heavily doubtful they would). Quote tumblr: it's a lovely place to be if you've gone madflickr: mah yummy gross pics mmmPew Pew Pew Pew Pew Link to comment Share on other sites More sharing options...
Rahkshi Lalonde Posted February 20, 2016 Share Posted February 20, 2016 Well this is no surprise, LEGO is mostly self contained w/ a few licenses, Disney is, meanwhile, buying out as many competitors to its empire as sees fit, when you reduce your competition by engulfing them into your own sales, you tend to rise through the ranks. 2 Quote Link to comment Share on other sites More sharing options...
Ta-metru_defender Posted February 20, 2016 Share Posted February 20, 2016 So much for the One LEGO Order. Quote Hand-drawn, bespoke avatar by none other than Mushy the Mushroom. a body adrift in water, salt, and sky Link to comment Share on other sites More sharing options...
Toa Smoke Monster Posted February 20, 2016 Share Posted February 20, 2016 Well, I guess Lego can't be the best at everything. Still, being second in this isn't a bad thing at all. Quote Everyone is one choice away from being the bad guy in another person's story. Link to comment Share on other sites More sharing options...
CHTrilogy Posted February 20, 2016 Share Posted February 20, 2016 Somehow this doesn't come as a surprise to me. I mean Disney owns pretty much everything these days! Quote ~ CHTrilogy Link to comment Share on other sites More sharing options...
Rahkshi Lalonde Posted February 20, 2016 Share Posted February 20, 2016 Somehow this doesn't come as a surprise to me. I mean Disney owns pretty much everything these days! ...Dairy products, Voting machines, almost all history books.. 4 Quote Link to comment Share on other sites More sharing options...
Eyru Posted February 21, 2016 Share Posted February 21, 2016 Disney will probably own LEGO within the next 50 years anyway. Along with everything else. Quote BRPG Forum Rules • BZPRPG Starter Topic • Q&A Compendium • SK:A Profiles Link to comment Share on other sites More sharing options...
masterchirox580 Posted February 21, 2016 Share Posted February 21, 2016 Well you can't expect lego to hold onto that title forever. Disney will probably own LEGO within the next 50 years anyway. Along with everything else. Correction. Google will own all! Quote It's time to move on. Link to comment Share on other sites More sharing options...
fishers64 Posted February 21, 2016 Share Posted February 21, 2016 Disney will probably own LEGO within the next 50 years anyway. Along with everything else. But Lego isn't for sale... Quote Hero Factory RPG | Bionicle Mafia XXIX: Storyline & Theories Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.