I'm going to talk from my experience of what drew me into BIONICLE in the first place. It's all very simple: Comics. From what I can tell, there weren't any proper serialized comics in monthly LEGO catalogues for G2, which begs the question of why? There were some neat little animations and visual attempts but there wasn't too big of a draw to the story in comparison to the past. The draw was towards the characters, which frankly the characters never really were that interesting to begin with. They each have their quirks but then you're not selling me on the achievements of the character, only on the presumed power of it. Comics was one of those things that can draw a person in very easily, especially younger children. Whether they can read or not, they're is still the option of looking at the pictures and piecing together what's going on there. The experience isn't quick, it allows a person to see details frame by frame and to jump around very easily. I can recall when I was younger how I didn't know how to even read well but still I kept the comics because I liked the pictures. They looked cool, they looked interesting, I liked the idea of there being this story that I can wrap myself around when I can read it. Sure, movies and TV shows can be fun, but there's only so many times a person is willing to watch X amount of a show just for one part. Comics eliminated that. They condensed things to the point and gave way to the action or important parts of a story. One of the best parts about it was that by the comic ruling, it didn't need a full story. When you see a TV show, especially an animated one aimed towards younger audiences, they normally aren't overarching. It's often little episodes that showcase a certain goal. They try to show little, complete stories that draw a person in. The issue though is that this makes it very difficult to maintain an audience without a clear goal, especially with characters that as I pointed out before, aren't necessarily that interesting. The comics though, they were like chapters of a story. I can recall my anticipation as the new month draws near of the possibility of the next BIONICLE comic where I can know just what happens next, where last month's cliff hanger would lead to. It didn't require any extra work either. I wasn't having to go on a computer to check any website or turning on the TV and searching for the show, the content was right in front of me. All I had to do was peel it from the page and get to reading. Not only that but it was something I could bring with me wherever. It wasn't tied to any electronic device, it was just there in my hand. Perhaps my experience is different than others as every BIONICLE news was mysterious to me at the time. I didn't find out that it actually had books until I went to my school book fairs and saw some there. I think it was the diversified mediums that drew me in as a fan. It was as if everything was a part of this greater lore from the very beginning. Reading the comic, buying a set, checking the instructions and seeing website links, checking the websites and finding user submitted content and games. It was like a scavenger hunt because not everything was all in the same place. Perhaps that may be counterintuitive with children in this day in age. Maybe not even just children but people of all ages. The convenience of having everything in one spot may seem nice but to me I almost feel like it would've ruined the experience, it would've simply been overwhelming to a child. Who knows though? So in answer to your challenge, the one aspect I would change is to have some actual, proper serialized comics. Something that can draw a person into a tidbit of the story and allow them to further explore at their own choosing. Lead them on a scavenger hunt through various medias to uncover more and more of the story until they're completely enthralled by it. That's what I would change. ~Soran