This. But right now Lego is fat, complacent, and happy. I'm not going to wish for Lego's doom here, but as long as they can make money on less-original stories like Ninjago and Chima, they won't reach for the stars. But here's the question. Is a story as original as BIONICLE's really all that desirable in the grand scheme of things? I think the idea that BIONICLE was our generation's "great story" is a little bit preposterous. BIONICLE didn't reach nearly as many people as Star Wars and the Lord of the Rings. And of the people it DID reach, only a tiny fraction went on to become lifelong fans. Saying BIONICLE is our generation's "great story" is ignoring several epic stories from the same time period, including Harry Potter, compared to which BIONICLE was merely a drop in the pond. BIONICLE was definitely very new and different. And there will always be a certain number of people who embrace things that are new and different. But there are other less flattering words that you could use to describe BIONICLE. It was weird. It was bizarre. It was alien. It was the sort of thing that a lot of adults could never really understand, and that many weren't even willing to TRY to understand. If you read reviews of BIONICLE comics and movies by non-fans, you generally don't see a lot of people proclaiming what an amazing story it is. Rather, for people who weren't willing to devote themselves to absorbing all the little bits of storyline spread across many different types of story media, it was confusing-as-Karzahni gibberish, and the parts of the story that were remotely decipherable to a non-fan seemed downright generic. Even some of my real-life peers who were around my age and collected BIONICLE sets barely had a clue what the storyline was about. They saw cool robot action figures with interchangeable plastic masks or rubber brains and thought they were cool, but they couldn't remember most of their foreign-sounding names or what the figures were supposed to represent. Whenever I did try to explain BIONICLE to them, they could barely digest the amount of ridiculous factoids that were necessary to properly understand the story. And do you know what happened to these fellow BIONICLE fans? They "grew out of it". BIONICLE never managed to appeal to them on nearly as deep a level as it appeals to lifelong fans like us. To them, it was never much more than a toy, and the impenetrable depth of the story made actually understanding or following it on a deeper level than that not worth their while. Even many existing, dedicated fans were driven off when the big reveal of Mata Nui's true nature took place. For them, it didn't matter whether it had been planned from the beginning or not. It was too unfamiliar, too different, too difficult to place in their cozy little definitions of BIONICLE's genre. Many of them preferred BIONICLE when it was nothing more than "primitive robots on a tropical island". That's pretty tame science-fantasy fare, all things considered. It's a Pacific island veneer over a science-fiction veneer over plain old swords-and-sorcery. Throw in that the island is itself camouflage for a giant robot that houses the entire universe the regular-size robots came from and that neat and tidy definition is no longer so neat and tidy. And a lot of people struggle to understand or appreciate things they can't define. Really, there are plenty of stories that have a similar, almost alien level of complexity and foreignness to them. But many of these fail miserably at generating interest because they're just too bizarre for a lot of people to understand their appeal. Take, for instance, Jim Henson's "The Dark Crystal", which similarly created its own magical fantasy races without any direct analogues in real life or folklore. It was a good movie, but compared to it, BIONICLE's lasting success seems like a miracle of some kind. A lot of people are most comfortable investing themselves not in some strange and esoteric mythos but rather in the familiar, and it's important to remember that there's nothing wrong with that. In fact, that's the reason genres as we understand them even exist — writers and readers alike often want to take part in a large and firmly-established tradition like the medieval fantasy, or the space opera, or the western, or the murder mystery. There's nothing shameful about that. With toys and media alike, it does nobody any good if the same qualities that get a small number of fans deeply invested in your story play an active role in driving away a lot of your other potential fans. And when there are so many people who will cling to anything familiar, what do you honestly have to lose by framing your story in a familiar genre? That's another reason it's silly to compare BIONICLE to Star Wars or the Lord of the Rings but exclude Ninjago because it is not "completely original". The Lord of the Rings did not invent medieval fantasy, or elves, or dwarves, or wizards. Star Wars did not invent space opera, or space travel, or aliens, or laser guns. Like Ninjago, they were just taking part in traditions that had already been established. The reason they are remembered so fondly is that they revitalized and redefined those genres. They had that "hook", that little taste of something familiar... and that was all it took for them to draw in an audience that would have otherwise struggled to place those stories in any existing frame of reference. I don't mean to say Ninjago is a great story on the level of Star Wars or the Lord of the Rings. That'd be silly and pretentious. I'm not going to say it defined a generation either, though I'm sure in ten to fifteen years there will be blogs and Facebook groups about nostalgia for the current decade that consider Ninjago a major childhood experience for this time period, just like Pokémon was for my generation. But elevating BIONICLE to that level is just as ridiculous. It was a good story, and it was a story that a lot of people enjoyed, and it was a story many years in the telling. But it is not cherished and remembered by NEARLY as many as either of those franchises. It has not had as many imitators, certainly not as many successful ones. Pretty much any swords-and-sorcery role-playing game or video game franchise owes a great deal to Tolkien, and there are hundreds of sci-fi franchises that have drawn inspiration from Star Wars. It has not even been long enough to see if BIONICLE will have a similar legacy. So let's not go elevating it on some lofty pedestal until it has actually had a proven impact beyond just fansites and fanfiction. P.S.: A Google search for BIONICLE Fanfiction with no quotes brings up about 88,600 results. A Google search for "My Little Pony Friendship is Magic" fanfiction, with quotes around the franchise name, brings up about 11,400,000 results — over 128 times as many. BIONICLE began over thirteen years ago. "My Little Pony: Friendship is Magic" began about three years ago. Might be a sobering thought. This just in- type Bionicle fanfiction into google and you get about 142,000 results now. Do the same with MLP and you get a staggering 4,200,000 results. I find that completely odd.