Why? Steve Jobs is one of the biggest blowhards of the computing industry. He needs to be put in his place from time to time.
Also, why the Kinect/ESPN hate? Kinect's tech looked impressive and I'm interested in where it can go for games (also I just want to navigate my dashboard only using my hands and voice. That's too awesome). ESPN is great because it means I could drop cable if I wanted to. Between Netflix, Hulu on my PC, and ESPN, why would I need cable TV anymore? I can get tons of programming on my 360 and my PC that cable kinda becomes useless because it doesn't deliver enough interesting content and that's a huge savings. Or for another example, in my apartment, we only have one cable hookup that'll go on one tv. What if one of my friends wants to use it to watch TV or play games and I want to watch sports? I can go to my own TV and use my Xbox to watch ESPN as well as being able to talk with my live friends while I do it. How is that not awesome? And it's free? That's an even bigger deal.
Oh, and a Gold Live Subscription costs $50 a year vs probably around $50 a month for Cable. I think you can afford Live much easier than Cable, and even then it's not a matter of whether I can afford it or not, but if I can save $50 a month why wouldn't I? Over 12 months that would be $600. That's a bit more than $50 for a year.