Black Six changed Takuma Nuva's name, FTR. Also, I wrote up a bunch on this in some other blog, so I'll find that. Simply put, it's more than a meme, but its spread and origins are surely memetic. Here we are: Important bits boldface and some stuff cut out; emphasis mine. Basically, my point is that a meme is not just a bandwagon that people jump on to. So, obviously, FiM (the show) is not a meme; no one would ever think that! However, one can see how certain people believe that being a brony or fan of FiM in general is rather memetic. They first heard of it being good through people on the Internet commenting about it and then confused people talking about an idea (the way memes spread) with something being a meme. Now, being a fan of MLP is rather like a concept, and it clearly spreads through the Internet. (I first heard of FiM through a media-discussion website that I frequent.) Is being a brony a behavior? Sure. Is, "MLP: FiM is a good show" an idea? Yes. Does it spread due to people talking about it? Not exactly. A meme like "but then I took an arrow to the knee" can spread through discussion alone. Liking something simply can't. People seem to think that people just hear discussion about FiM and say, "Well, I'll be a brony now." That's the issue--with people who know what memes actually are. Others just say, "I saw it on the Internets; it's a meme." Simply comparing MLP to other shows or books or toys doesn't mean as much to either group. It's only the most rigid interpretation of the concept of memes that makes being a fan of MLP into one. And, by extension, it means that being a fan of anything and the very concept of fanaticism are also both memes.