Bring Back Bionicle On Cuusoo: A Friendly Rant
So a couple years back, Bionicle's sales started slipping. It had been going for nearly a decade, it had a good run, but it was losing popularity (fun fact: the members of fansites and clubs, IE most of you guys, only make up a small portion of the overall consumer base!) and making less money for Lego. It was being overtaken in sales by System lines and licensed themes. The storyline at this point had become so muddy and confused (not to mention completely reliant on past knowledge, which makes it -very- hard for a new fan to get into) and the sets weren’t selling well, so the only logical thing was to stop it. Bionicle had run its course.
And Bionicle had an ending. It finished. If they had canceled it totally out of the blue without wrapping up anything in the storyline, I could totally understand you guys’ utter nerd-rage. But the story had an end, and heck; they even gave us a final series of sets (the Stars) as a tribute to some of the line’s most endearing characters! Even the sets had an actual conclusion!
“But wait,” you say, “Lego doesn’t just care about money! They care about making us happy, which is why Cuusoo even exists!”
Which is true. As far as customer relations go, Lego is one of the best in the business – but in case you haven’t noticed, not everything that goes up on Cuusoo becomes a line of sets (so far, nothing has at all). Why is this? Because they’re looking to see what can get them the most potential buyers. That’s the point of the whole “support” system: to see how many people, at a minimum, would be willing to purchase the product. And get them money. Because that’s what they want. Since they’re a business. They want to make cool toys for you guys, it’s true, but they only make what they think will get them the most sales and the most money.
In closing, Lego isn’t your best friend who does whatever you want, they’re a company. And a company does what’s best for business, not for a minority group of buyers like yourselves.